5 quick tips for improving your writing

  1. Get rid of “that.”
  2. Nine times out of ten, the word “that” can be profitably eliminated from your sentence.

    Original: “Here are the key metrics that web analysts measure.”
    Better: “Here are the key metrics web analysts measure.”

  3. Do not invoke the future tense unless it is needed.
  4. Original: “Optimizing your web site will increase traffic.”
    Better: “Optimizing your web site increases traffic.”

  5. Do not capitalize words to emphasize their importance.
  6. Original: “It is the policy of the Company to provide up to 10 paid Sick Days.”
    Better: “It is the policy of the company to provide up to 10 paid sick days.”

  7. Say what you have to say in the fewest words possible.
  8. Original: “He was driving at an excessive rate of speed.”
    Better: “He was driving too fast.”

  9. Avoid dangling modifiers.
  10. Wrong: “As a policyholder, I want you to know that you can reduce your premiums by 50% this year.”
    Correct: “As a policyholder, you can reduce your premiums by 50% this year.”

From Bob Bly (“America’s Top Copywriter”)

2 thoughts on “5 quick tips for improving your writing

  1. Everyone is guilty!!!

    I guess since blogs, social networking site, and other tools make it easy for anyone to become an “author”, people care less nowadays on clarity and simplicity. I wonder how many bloggers read The Elements of Style by Strunk and White.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s