- What is this?
- What do you have here?
- What can I do here?
- Why should I be here – and not somewhere else?
- Where do I start?
— Don’t Make Me Think by Steve Krug
Unfortunately, some websites would rather annoy their visitors by:
- Showing a very large image of their logo and name in an unreadable font.
- Instructing the visitors what the “website requirements” are.
- Including the most annoying website text of all time, “Enter Here“.