Ideas are worthless

Awful idea = -1
Weak idea = 1
So-so idea = 5
Good idea = 10
Great idea = 15
Brilliant idea = 20

No execution = $1
Weak execution = $1000
So-so execution = $10,000
Good execution = $100,000
Great execution = $1,000,000
Brilliant execution = $10,000,000

To make a business, you need to multiply the two.
—Derek Sivers, president and programmer, CD Baby
and HostBaby

Read more practical software and business advice at Getting Real


5 thoughts on “Ideas are worthless

  1. That is an excellent quote, however it should be attributed to it’s original source: Derek Sivers, president and programmer, CD Baby and HostBaby.

  2. Steph: What a success you’re having with LandlordMax! Congratulations! I just added you in my Bloglines account.

    Jim: You’re right. I should have done that. Thanks.

  3. Hi Greg,

    Thanks! It’s been a great and exciting adventure running LandlordMax so far!

    And thank you for adding me to your Bloglines account, it’s always great to hear when people find useful.

    I don’t know if you’ve noticed, but I also included your article in my latest “Weekly 7” on ( I really liked how succinctly the math illustrates the point!

  4. Hi Steph,

    Aspring entrepreneurs like me will surely learn a lot from someone who’ve been there (like you) than from someone who have made a case study in their MBA class.

    I like your weekly roundup. Really got me thinking about “10 Reasons You Should Never Get a Job”. I was raised, and most people around me were, with the mindset that one should study hard and get a nice job.

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