Smart Philippines has launched a “Smart Bro Big Bro” campaign to counter the negative publicity on their wireless broadband service. Smart Bro is not new; it is just the re-branded Smart Wifi service – which didn’t live up to its broadband promise.
The publicity campaign wants to get feedback on the re-branded service. Do they need another round of feedback? What did they do with the tons of customer complains filed at the customer service department?
If you’re a customer and you get delayed in paying your cellphone bill, Smart will disconnect you. OK, the term they use is “redirect” but it’s the same – you can’t call or send an SMS.
If you’re a customer and you don’t get the service you paid for, Smart ignores you. What is Smart going to do with their subscribers who didn’t get the connection availability and speed they paid for?
With all the complains on their Smart Wifi service, I guess they have decided that the “smart” thing to do is change the name, launch a publicity campaign, and invited famous Filipino bloggers to write about their latest publicity stunts. Sorry Yuga, but this looks like another TV commercial. What’s next? Kris Aquino playing Ragnarok with Boy Abunda?
What happened to “eat your own dog food” or “fly your own airplane”? Why not ask the CEO, senior executives, managers, and employees to try the Smart Wifi service. Let them try it at home with their kids, relatives, neighbors and see for themselves if it sucks or not. Or they won’t because they know the service sucks or they can’t because they are already Globe broadband subscribers.