Jakob Nielsen’s reaction on the “blink of an eye”

Empirically, users spend half a minute on average on the first page they visit on a website – six hundred times as much as 50 ms. Certainly, some times I see users reject a site in 10 seconds, if it’s truly bad, and sometimes it takes people a minute to decide whether leave or to click into the site. But in any case, we are talking multiple seconds. This is not very much time, and designers are well-advised to remember that users only have a few seconds to read the text and understand the navigation on their first visit. But people do multiple seconds to decide on how they feel about websites.

Read Jakob Nielsen’s reaction.

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