- They think it is too much effort to navigate.
- They think you don’t have the product they are looking for.
- They get big surprises that they don’t like.
- They feel it takes too long to load.
When people abandon your website, the best thing that could happen is they do other things like watch a movie. The worst thing that could happen is they go to your competitor’s website. Remember, people arrive at your website because they are looking for something. It is not any more unusual for people to look at multiple websites simultaneously. Therefore, the most likely thing to happen is the worst scenario for you, and the best scenario for your competitor.