T (technology) + E (ease of use) = $

Innovation’s biggest paradox:

We demand more and more from the stuff in our lives — more features, more function, more power — and yet we also increasingly demand that it be easy to use. And, in an Escher-like twist, the technology that’s simplest to use is also, often, the most difficult to create.

This is a nice article from Fast Company (with stories on Google, MIT, and Philips) on why making things simple is the new competitive advantage.

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